A data-driven organization is one that leverages information in order to achieve business goals. It focuses primarily on using data for boosting sales or improving operations, or both.
In order to become a data-driven enterprise, the first step is to determine the best way to use the company’s own data. This will ensure that the correct strategy is created for the company’s goals and that it has the internal resources needed to make effective data-driven decisions.
Next, the enterprise architecture must be built to support the use of data for a wide variety of applications and processes. This includes a reliable source of truth and eliminating data silos. It also involves making it easy for consumers to access information, consume it and act on it in order to drive value.
Creating a Data Driven Culture
In order to create a data driven culture, it’s important that employees adopt the new approach. This requires educating all employees on the benefits data can bring to their work.
A data-driven culture, for example, will encourage team members ask how data can help solve problems faster than traditional methods. It will also give non-analysts all the tools they need to be responsible for data analysis.
Leadership can be a crucial factor in creating a data-driven society by ensuring all stakeholders have access to data as quickly as possible and ideally instantaneously. This can build trust and reduce skepticism.